Featured Image credit: (c)FgH the final furniture porotype of the SUSBIND project as an example of a sustainable bio-based product
The BBI-JU and Horizon 2020 SUSBIND project has published a White Paper based around a survey of furniture industry participants and consumers that addressed multiple aspects of advancing on the framework proposal of the revision of the EU Ecolabel which has been described as a “patchwork of regulatory instruments”.
Many of the questions mentioned are addressed in the SUSBIND furniture industry survey responses that provide an insight into the thinking behind the possible behaviour of both industry and consumer participants alike. The survey’s questionnaire considered the many European Union Parliamentary initiatives and research papers already in existence to further understand where the barriers, benefits and opportunities lie for certified sustainable products within the EU.
Visit the SUSBIND Blog to download the White Paper in full.
It is a question of choice and even action that is required from many actors like government, industry and consumers to achieve true sustainability. Society needs to consider the total environmental and economical savings of promoting, investing and behaving in a way that promotes sustainability. To not do so will result in climate, human and existential threats that will be even more expensive to address.
Industry leaders have a major role to play in providing sustainable furniture alternatives, and consumers have an important role to ease the market-entry of such goods through their purchasing power. Everyone is called on to contribute to achieving the many large and small climate goals. This has ramifications for a multitude of sectors, including that of the furniture industry and furniture trade business.
How much more would you be willing to pay for an ‘EU Certified’ sustainable
and healthy furniture product compared to a product that is not ‘EU certified’?
I would be willing to pay…
SUSBIND is a good example of an EU project that helps seed and implement sustainable concepts for formaldehyde-free bio-based binders for building products and furniture. The SUSBIND White Paper survey shows that industry, trade and end customers increasingly are thinking and acting more sustainably which is completely in line with the objectives of the EU Green Deal. It also shows that many people are not even aware of the health risks that some furniture and building products contain.
For more detailed survey results download the full presentation here: SUSBIND_Summary of B2C survey
The final version of the SUSBIND industry-led White Paper for the EU Ecolabel revision is now available here.
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